tag:blogger.com,1999:blog-8171106618449381300.post6764620463892980703..comments2012-02-10T07:05:44.692-08:00Liqui-Site Designshttp://www.blogger.com/profile/01011287888618158310noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8171106618449381300.post-58989443977750510542012-02-10T07:05:44.692-08:002012-02-10T07:05:44.692-08:00Thanks for your comments, Focus Groups! We couldn&#39;t agree more that specific businesses or industries will absolutely do better with Facebook versus Twitter or LinkedIn versus YouTube. It&#39;s all about the company&#39;s customer demographic. Once that demographic is targeted down to the most accurate set of criteria, an informed decision can be made about which social platforms will work best. Then, it&#39;s testing time! Thanks again for your valuable insight.Liqui-Site Designshttp://www.blogger.com/profile/01011287888618158310noreply@blogger.comtag:blogger.com,1999:blog-8171106618449381300.post-7757645502225448182012-02-09T23:05:45.974-08:002012-02-09T23:05:45.974-08:00Demographic analysis for your target audience to make social media marketing and advertising effective is an absolute must. Everyone does not use all social media sites and not all your Focus Groups are going to tell you how their peers (i.e. your target market) act and interact online. Social ROI as mentioned above needs to be measured effectively and you need to see what medium works best for you. <br /><br />A business like a garments store, where advertising can include more visual media, would gain a higher ROI on Facebook than on Twitter. A business like HR Consultation would gain a higher ROI on LinkedIn than Facebook or Twitter. An analysis is required so companies don’t waste their time on social networking and get nothing out of it.<br />Demographic analysis for your target audience to make social media marketing and advertising effective is an absolute must. Everyone does not use all social media sites and not all your Focus Groups are going to tell you how their peers (i.e. your target market) act and interact online. Social ROI as mentioned above needs to be measured effectively and you need to see what medium works best for you. <br /><br />A business like a garments store, where advertising can include more visual media, would gain a higher ROI on Facebook than on Twitter. A business like HR Consultation would gain a higher ROI on LinkedIn than Facebook or Twitter. An analysis is required so companies don’t waste their time on social networking and get nothing out of it.<br />http://www.master-marketing-pr.com/Focus Groupshttp://www.blogger.com/profile/07946465326753006783noreply@blogger.com