Even though this 4th of July fell in the middle of the week, it remains one of the best in my memory, in part because our national experience has become so public. Social media is by no means new (blogging goes as far back as the late 90’s), but holidays perhaps above all else- where we have a collective experience- drive home just how much social media has shifted our culture. We're now acutely aware how and where our social acquaintances interpret this day of significance. Where the single family portrait once stood in for an overall event, we now have a running, live account of people’s activities. Whether at the beach, a BBQ, setting off fireworks, or just sitting at home, people seem increasingly eager to prove to their social networks that they are included.
These social insights into how people celebrate create a tapestry- through tweets, Facebook updates, Instagram pictures, Foursquare check-ins, memes and more- that is just as telling of American culture at this point in time as any survey, poll, or study. And I have to believe this has the effect of building a heightened sense of togetherness or nationality, whether patriotic or just a “good feeling” of taking part in something bigger than oneself. And, let’s be honest, all that downtime can get a little boring- social media also serves as a constant reminder of why we celebrate the 4th of July and the strong emotions so many people associate with it.
A look at a the social media landscape on the 4th
of July (and this is just a tiny slice!) reveals how we use social media and how the various platforms-
Facebook, Twitter, Pinterest, Instagram, etc. lend to different expressions. I saw some earnest remarks on Facebook
and Twitter like quotes from the Constitution and
Founding Fathers, messages to soldiers- actual moments of reflection. But for the most part it was about fun. I also witnessed plenty of rare and intimate family moments, and
wondered why make them public? Of all
the platforms, Instagram undeniable has that nostalgic aesthetic that perfectly captures the moment. On the other hand, there is a sort of shallowness to these images- attractive people having the time of their lives- that maybe misses the mark of what this day is about. And Pinterest showed just how consumer-driven and capitalist American
holidays have become. Just look at all the stuff that can be created around the 4th of July. So what do you think? Do you feel social media has affected our sense of nationality?
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