by Richard Feldman
www.liqui-site.com
So, as many of you may know by now, I am in sales. Specifically, I sell web-based business development that drives relevant traffic, converting high visitor percentages into active leads and sales. This is accomplished through a variety of "white hat" search engine optimization methods and other proven vehicles that build community (and sales) for a brand.
Every day, I call on ad agencies and creative groups, public relations and corporate communications firms who engage us for client projects for big commissions. Naturally, a big part of my job is being on the phone and writing blog posts like this. Yesterday, I happened to call on a Madison Avenue, NYC-based marketing group. Never got past the front desk to speak with or leave a voice message for the EVP (who I have specifically asked for by name). Here's what I got from the front desk instead:
"You do what? Oh, we don't do that web stuff for clients. And if we did, my boyfriend would do it for us." OK. Now, I'm creative... I've got an image in my mind and it isn't pretty. I simply replied, "Thank you, have a nice day." That was after she hung up – and after the image was seared in my mind of her boyfriend in his tightey-whities, laptop propped up while eating a bowl of Fruity Pebbles, working on one of their client's websites.
Is this the level of quality, service, performance and professionalism you would offer to a friend, let alone a business contact, or worse - a client? I hate to be considered self-serving. I'm really not. I'm serving you, my readers.
I'm guessing her boyfriend doesn't really know organic SEO.
I'm guessing her boyfriend doesn't really know social media integration.
I'm guessing her boyfriend doesn't really know inbound or outbound marketing. Or how to tie everything together for a 360-degree approach to building business online.
Web design is one thing. A web-based business that generates leads and sales is another. Here at Liqui-Site Designs, we make the Internet work for you 24/7, driving highly qualified,measurable web traffic via organic “Page 1” search results in Google, resulting in active online lead generation and sales conversion – all of which increase your ROI, as well as your ability to drive ROI for your clients.
Thanks for reading. I needed a reality check, and this was cathartic. Call or email me and I'll tell you more stories (sorry, no names - NDA in place). Oh, and no tightey-whities here either.
Richard A Feldman
Senior Account Director
Liqui-Site Designs, Inc.
[T] 845 353 7771
[C] 845 548 9679
[E] rfeldman@liqui-site.com
www.liqui-site.com
So, as many of you may know by now, I am in sales. Specifically, I sell web-based business development that drives relevant traffic, converting high visitor percentages into active leads and sales. This is accomplished through a variety of "white hat" search engine optimization methods and other proven vehicles that build community (and sales) for a brand.
Every day, I call on ad agencies and creative groups, public relations and corporate communications firms who engage us for client projects for big commissions. Naturally, a big part of my job is being on the phone and writing blog posts like this. Yesterday, I happened to call on a Madison Avenue, NYC-based marketing group. Never got past the front desk to speak with or leave a voice message for the EVP (who I have specifically asked for by name). Here's what I got from the front desk instead:
"You do what? Oh, we don't do that web stuff for clients. And if we did, my boyfriend would do it for us." OK. Now, I'm creative... I've got an image in my mind and it isn't pretty. I simply replied, "Thank you, have a nice day." That was after she hung up – and after the image was seared in my mind of her boyfriend in his tightey-whities, laptop propped up while eating a bowl of Fruity Pebbles, working on one of their client's websites.
Is this the level of quality, service, performance and professionalism you would offer to a friend, let alone a business contact, or worse - a client? I hate to be considered self-serving. I'm really not. I'm serving you, my readers.
I'm guessing her boyfriend doesn't really know organic SEO.
I'm guessing her boyfriend doesn't really know social media integration.
I'm guessing her boyfriend doesn't really know inbound or outbound marketing. Or how to tie everything together for a 360-degree approach to building business online.
Web design is one thing. A web-based business that generates leads and sales is another. Here at Liqui-Site Designs, we make the Internet work for you 24/7, driving highly qualified,measurable web traffic via organic “Page 1” search results in Google, resulting in active online lead generation and sales conversion – all of which increase your ROI, as well as your ability to drive ROI for your clients.
Thanks for reading. I needed a reality check, and this was cathartic. Call or email me and I'll tell you more stories (sorry, no names - NDA in place). Oh, and no tightey-whities here either.
Richard A Feldman
Senior Account Director
Liqui-Site Designs, Inc.
[T] 845 353 7771
[C] 845 548 9679
[E] rfeldman@liqui-site.com
www.liqui-site.com
Richard,
ReplyDeleteI had to laugh at the "that web stuff" comment - I was referred to as "the web guy" the other day which initially irritated then amused me! Clearly she doesn't know what her boyfriend does for a living, apart from trying not to spill Fruity Pebbles in his lap.
On a side note, can I say that it is refreshing to see another business using a QR code as part of their marketing strategy.
Best Wishes,
John
web design hull